How to Optimize Your Website Structure for SEO


A properly-designed website structure makes the job of crawlers for search engines more accessible and leads to better indexing and more chance of achieving better ranking.

With the advent of artificial intelligence into Google’s Google ranking algorithm, voice search, and mobile-first index, the structure of websites has become more critical than ever before.

It’s not enough to have pages on a site, but they must be appropriately grouped into categories so that search engines can recognize what topics you’d like to rank.

Keywords are still crucial for rankings, but equally important is the relevance of topics, and one method to attain this is with the structure of your site.

What is the Structure of Websites?

Website structure is how the information is presented on your website, the way it’s constructed, and how pages link to each other. 34.6 percent claimed the reason was a poor content structure.

Websites only have a limited time to impress visitors. Otherwise, users will move on to other sites.

What is the importance of a website’s structure to SEO?

The focus of your work should be on SEO does not mean trying to impress a computer or an algorithm.

For all we know, Google and other search engines are constantly improving how they search the internet to provide users with an excellent experience.

An insufficient website structure results in a terrible user experience. It’s not just that you’ll be unable to sell to people who can’t find what they are searching for, but it could also cause you to lose rank positions in search engine results.

Web crawlers see your website the same way as computers, and they are not humans. Making improvements to your website’s structure is about the front and back end.

It implies that you ensure all your pages are organized as categories, sections contain the correct content, and the primary pages sit at the bottom.

In the end, when you make a crawler’s job more straightforward, it indicates that your site is of superior quality and could positively impact potential customers. Everyone benefits from this arrangement.

The importance of a good structure for your site

The design and structure of a website, blog, or E-commerce store are crucial for search engine optimization and user-friendliness. It must be user-friendly and user-friendly speedy and attract new customers, gain more email subscribers, create an offer, earn money through advertising, or display the information in the most effective possible manner.

Optimize the Navigation on Your Website

Many users will use visual cues and on-page information such as calls to action (CTAs) or clickable images or links to move across your website; most use navigation. In reality, a site will likely have primary, secondary, tertiary, and direct navigation options available to users. 

Offering various navigation options to visitors could be a great option if done correctly. They are also structural elements that can boost the usability of your website, SEO and overall performance. 

For example, action-oriented top-level navigation and an additional section-specific secondary navigation could support the site’s structure and flow of users. A lot of sites do not require this. For websites that offer a lot of data, a second navigation system could be helpful.

How can we improve the web structure?

If you’ve realized how crucial it is to improve the structure of your website, it is time to understand how to accomplish this. Many SEO Audit Services are related to how your pages are designed so that this technique could impact your website’s visibility and performance.

Here are the most crucial ways to improve your web design for your company.

Use URLs that are friendly to you.

Another crucial technical SEO point is to consider your address. A site with URLs packed with symbols and codes doesn’t inspire confidence, and it directly affects your SEO ranking. It is why you must enhance the structure of your website by using user-friendly URLs.

The second choice will lead users to the About page, while the other isn’t clear. Be sure to set up your site to function with friendly URLs.

Plan your information hierarchy

The hierarchy of information comes from traditional department stores, and therefore, it’s what people expect to see. But, this is not the case for any other type of website or content.

Think about the central areas, the sub-sections, and the content you’ll find in all of them. Giving this decision in the hands of chance can make your site more difficult to navigate and result in a more challenging experience for visitors.

Make sure that pages and posts are updated.

One of the tasks you undertake in improving your website’s structure is to make sure that your content, including posts and pages, is well-organized and optimized.

The hierarchy of information you had planned in the beginning can be helpful in this step. The changes you make must be based on your content’s organization—consideration when determining how customers navigate through your website.

Create an online sitemap

Web crawlers like Google’s require proper direction to know where to find your website’s content. The most effective tool for helping is an image. Every website must be equipped with a sitemap, and it is a file located in your root area and is used through this algorithm.

Beware of navigation using scripts.

It could be tempting to implement JavaScript and Ajax to build new and dynamic menus for navigation for your site. But, it will make it difficult the web browsers to understand your content and access your website’s links.

Instead, it is better to design your menu navigation by using HTML or CSS.

Utilize meta tags

When fixing posts and pages, ensure that you dedicate a moment to meta tags. They are distinct pieces of code that distinguish the content you publish by giving it a title and description search engines will use, and it is why they are crucial for maintaining a good SERP.

It is good to know that you can count on a few SEO plugins to aid in this task using WordPress. They allow you to establish an industry-standard meta tag for your website that will help improve the structure of your website.


A solid structure for your website is more crucial than ever before. In the past, we were able to build simple websites with many pages that targeted specific keywords, but this is not the case anymore. Website structure must be organized in a way that is simple to navigate. The first page to be considered is the homepage, and all other pages should be organized in related categories.

Users must access any page on the site through links on the homepage.

If you’re aware of the numerous ways in which structure affects SEO, It’s time to reconsider your site’s structure (or, in the case of just starting, create solid foundations). You’ve learned how search engines work and the best methods to optimize your site’s structure to meet its requirements.

Keep in mind that after you’ve spent hours and energy writing amazing content, you’d like Google and your visitors to be able to find it!


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