Pink pajamas on white wooden surface. Night suit for sleeping. Copy space. Top view. Flat lay.

According to the latest report by IMARC Group, titled, “Sleepwear Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global sleepwear market reached a value of US$ 11.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 18.5 Billion by 2027, exhibiting at a CAGR of 8.65% during 2022-2027.

Sleepwear is a comfortable garment worn while sleeping or relaxing. It is manufactured using breathable and light materials, such as cotton, wool, rayon, polyester and satin. Nowadays, leading players are offering sleepwear in various designs, styles, and patterns to suit the preferences of customers across the globe.

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Sleepwear Market Trends and Drivers:

The growing apparel industry, in confluence with the increasing implementation of organized retail channels, represents one of the key factors driving the market. Besides this, various manufacturers are expanding their businesses via online distribution channels and investments in promotional activities through social media to enhance brand awareness. They are also adopting environment-friendly manufacturing practices, which are generating minimal waste and carbon footprints. This, along with the easy availability of stretchable and quick-drying sleepwear, is strengthening the market growth. Apart from this, the rising demand for convenient, bridal, premium quality and plus-size night-dresses and gowns is projected to fuel the market growth.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

  • AEO Management Co.
  • Calvin Klein Inc. (PVH Corp.)
  • Hanesbrands Inc.
  • Hanky Panky Ltd.
  • Harrods Limited
  • Jockey International Inc.
  • Marks and Spencer Group plc
  • Nasty Gal Inc. (Boohoo Group plc)
  • Saks Fifth Avenue (Hudson’s Bay Company)
  • Selfridges & Co.
  • Under Armour Inc.
  • Victoria’s Secret (L Brands).

Sleepwear Market 2022-2027 Competitive Analysis and Segmentation:

The report has segmented the market based on product type, material, distribution channel and end user.

Breakup by Product Type:

  • Top Wear
  • Bottom Wear
  • Night Dresses and Gowns
  • Sleepwear Set

Breakup by Material:

  • Cotton
  • Wool
  • Silk
  • Others

Breakup by Distribution Channel:

  • Supermarket and Hypermarkets
  • Online Stores
  • Discount Stores
  • Others

Breakup by End User:

  • Men
  • Women
  • Kids

Breakup by Region:

  • North America
  • Asia-Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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