Have you ever thought about getting a tool that is a complete solution to your brand’s marketing? How to leverage social media to the best of your potential with minimum effort? How to bring the charm of social media to your other marketing touchpoints and build a strong connection with your target customers?
The answer to all these questions is just one – a social media aggregator tool. In this blog, we are going to discuss what is social media aggregator tool, and how you can use it for your marketing. So keep reading till the end, where we have also listed some of the industry’s top social media aggregation tools.
What is a Social Media Aggregator Tool?
A tool that helps you collect social media content, create a social wall of it, and integrate it on different digital platforms is called the social media aggregator tool. It presents a similar type of social media content into one wall and automatically updates any new related content. A social media aggregator is mainly used to collect user-generated content by brands.
You can use the social media aggregator tool to embed your social wall in websites, digital displays & signage, hashtag campaigns, email campaigns.
Why should you use the social media aggregator tool?
You can use the social media aggregator to leverage its benefits in marketing campaigns. Some of its main benefits are:
1. Expand Your Audience Reach
A social media aggregator tool helps you to maximize your audience reach. When you implement digital signage and displays, you can reach all the viewers. You can also bring all your social wall viewers to your social media platforms.
2. Attract and Engage the Audience
Social media is a good way to attract audiences’ attention, and brands are already leveraging it. You can try an even innovative way by using social media aggregators and creating social media walls. It is a great way to attract your audience and inform them about your brand without looking too promotional.
3. Give Social Proof to Win Your Audience Trust
Once you get your target audience’s attention, you need to win their trust to convert them to your customers. A social wall can help you easily as you can collect and present user-generated content and even reviews. People indeed trust people, and with a social wall, you can directly humanize your marketing pitch, making it more believable for your target audience.
4. Save Time and Cost
Using a social media aggregator is a smart choice as you can save time and cost. The cost of the tool itself is very economical, and the ROI you can get is very high. With a small investment in this tool, you can expand your reach and convert your audience better.
Now that you are ready to use social media aggregators for your brand, it is time we understand how to pick the right tool out of the bunch of tools available in the market.
How to select the Best Social Media Aggregator Tools?
Here are the main factors you need to consider when choosing the right tool.
1. Insightful Analytics: You can use in-depth analytics to better understand how your audience is reacting to your social wall.
2. Aggregating from Multiple Social Media Platforms: Check how many and from which platforms the tool can aggregate content.
3. Content Moderation: See if there are any features that will allow you to through the features which will allow you to control the published content of the social wall.
4. Customization Features: Go through the customization features to know how you can enhance your social wall.
5. Affordable Pricing and Plans: Pricing is an important factor so make sure you are getting the worth of what you are paying.
Best Social Media Aggregator Tools
Now that you know how to select the best social media aggregator tools, here are a few recommendations for you.
- Taggbox is a complete suite of social media aggregation tools. Not only can you collect content from 15+ social media channels, but also integrate it into different platforms like websites, email campaigns, digital display solutions, etc.
- Embed Social is an aggregation tool that allows you to collect content from many social media platforms. You can create a social wall and embed it on websites.
- Tagembed is also a social media aggregator tool for websites. It offers seamless integration with popular CMS platforms for you.
There are more tools available online, but we suggest you check these first and pick the most scalable and value-adding tool.
Towards the end of this guide, you must now have a gist of social media aggregator tools and their benefits for your business. These tools are an underrated asset, but you have the chance to use a social media aggregation tool and take your business to the next level. You will be able to bring a personalized angle to your marketing and easily reach and engage with your audience.
So pick your social media aggregator tool, create an account and connect with your audience.