Not every SMS Marketing campaign is the same.
Some businesses fully integrate SMS marketing into their overall strategy, while others treat it as a side project.
According to a GetItSMS survey, 89 percent of people use transactional bulk SMS to solved their problems. When shopping, and 64 percent of Americans had a smartphone in 2015.
Given this, do you believe one company will have a more successful marketing effort than the other?
If you’ve already started using SMS marketing, here are some pointers on how to improve your results.
1. Create an SMS Marketing Team
Large-scale SMS marketing initiatives are not do-it-yourself projects.
To get the most out of your marketing plan, you’ll need a variety of qualified professionals.
You’ll need an SMS marketing programme expert, a retail expert, on-location signage coordinators, digital creative designers, social media specialists, a promotions professional, a ROI and discount budget analyzer, and more.
These areas must be integrated, and because the SMS timetable is becoming increasingly compressed, the marketing team must collaborate closely and communicate often about plans, tactics, and implementation.
The more experienced your SMS crew is, the more you’ll gain from smart marketing techniques.
2. Know Thy Customer
To track the success of your messaging, use a CRM (Customer Relationship Management) tool.
Check out this comprehensive guide to the greatest CRMs on the market.
Analyze purchase history and demographics depending on location to send the correct messages to the right people.
If you’re a cosmetics company, don’t send a twenty-year-old from Boston an anti-wrinkle cream coupon for your Houston store.
Segment your customers for more focused marketing. Send out mass communications for general sales and promotions that everybody can benefit from.
3. Write Clear Messages
Get to the point: You just have 160 characters to say anything. If you can, do it in less time.
Ensure that the message is clear and straightforward, and that it is stated in simple English.
Abbreviations, emojis, and all capitals should be avoided. Use closed-ended messages as little as possible.
An open-ended message is one that invites customers to a sale but does not specify when the sale will conclude.
The client is unsure whether the contract is for a day or a month.
Clients are more likely to act if you give them a particular date when a sale expires or place an expiration date on a coupon because you’ve provided them with adequate information and motivation.
4. Use Call-to-Action Buttons
Customers will be more engaged with your SMS marketing texts if you include calls-to-action.
That’s precisely what you want them to do: be engaged, appreciate the texts you send, read, interact with, and act on them.
Here are some examples of successful call-to-actions:
- “Show this text” says the narrator. Customers will be more likely to participate in your campaign if you ask them to present the text in order to receive a discount. “Show this text for a 50% discount on your dinner tonight,” for example.
- “Click this.” You may not have enough room in your SMS message to provide all of the information your customer need. Perhaps you’re holding an event and want to include a link to a map, a video about the event, or a link to a page on your website with further information. If that’s the case, a
- The “Click here” button will take you to the essential information. Text-to-Win. A chance to win a reward or present from your firm would pique the curiosity of many customers. Customers’ involvement is increased when they are asked to text in order to enter the contest. Text-to-Win campaigns are an efficient technique to remind clients of your existence if you aren’t running a sale or hosting an event.
- Text-to-Vote. Engage customers in mobile polling to learn how they feel about your company’s service, product quality, prices, and other factors.
- “Buy now.” For focused communications, this is the ideal CTA button. If you know a consumer buys a certain product on a regular basis, you may send them an SMS with a “Buy now” button to make it easier for them to buy.
5. Get Your Timing Right
Immediacy is the name of the game when it comes to SMS. The average time it takes for people to open messages is three minutes.
Clients’ responses to SMS-promoted sales, promotions, and events are most effective when they are spur-of-the-moment impulses. Send the message Friday afternoon if you have a store opening event on Friday night. If your restaurant offers a supper promotion, send it at the end of the day rather than in the morning.
Sending messages out too early in the morning or too late at night can put you on thin ice. Hours between 8 a.m. and 9 p.m. are acceptable.
Take SMS timing to the next level by determining the optimum moment to send a message to a specific person based on their previous interactions with your texts. This ultra-targeting goes beyond area and demographics, tailoring your marketing to achieve the best possible results.
6. Promote Opt-In Across All Media
Giving clients the option to opt-in at every point of contact is the greatest approach to get them to do so:
- Social media is a term that refers to the use of Add a “Mobile Number” field and a “Opt-in” button to your Facebook page signup form so people may opt in to your SMS campaign.
- Website. Ensure that SMS opt-in is prominently displayed on your website.
- Newsletter. Make the option to sign up for SMS visible in your newsletter.
- Point-of-sale. Make sure personnel are asking clients if they want to receive promotional and sales SMS texts.
- Snail mail, to be precise. Make careful to include instructions for SMS opt-in when sending coupons or promotional letters through the mail.
- SMS. “Get access to 6 (Company Name) texts per month for SMS-only discounts,” you can text, if they choose to opt in. Opt-in by texting 1234.”
7. Focus on Your Best Clients
Your best customers are those who are loyal, buy from you on a regular basis, provide feedback, and spread the word about your business to their friends and family.
Identifying this circle of customers (influencers) and allocating additional time and resources to them is a wise strategy.
Use their familiarity with your brand to your advantage by sending them more in-depth polling questions than you offer to your bulk clientele.
Also, they’re a VIP in your firm, so treat them accordingly.
Reward them for their loyalty with special incentives and additional rewards.
Do you want to learn more?
Take a look at these case studies to see how huge brands have effectively used SMS advertising to boost sales and customer happiness.
You may maximise the benefits of your SMS campaign no matter what type of company you operate by devoting time to developing successful messages, evaluating your client demographics, hiring an SMS-specific sales marketing team, and pushing your SMS campaign across your firm’s media.